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Human behavior on dating app Smitten

What millions of swipes, matches, and messages actually reveal.

A pile of colorful question shapes representing 125+ dating questions

The Guilty Pleasures of Daters

The stuff people actually admit to in Smitten's flagship icebreaker, Guessary.

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A large pile and small pile of hearts showing unequal distribution of likes

50% of Likes Go to the Top Profiles

The dating game for most men is unfair. But it's not just dating apps, it's human behavior.

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