Dating Insights is the data editorial from Smitten. We take anonymized, aggregated data from millions of dating interactions and turn it into stories, interactive tools, and visualizations that anyone can explore.
The goal is simple: make the invisible patterns of modern dating visible. How do people actually behave when they swipe, match, and message? What do the numbers say about first impressions, timing, and attraction? We dig into the data to find out.
We are genuinely curious about human behavior. Dating generates one of the richest behavioral datasets in the world. Every swipe, message, and match is a small decision that says something about how people think, feel, and connect.
When you look at that data closely, unexpected things show up. Patterns that go against what people assume, odd quirks, and useful stuff that actually changes how you think about dating. That curiosity is what drives everything we publish here.
Smitten is a dating app that makes meeting people fun. Instead of awkward openers and empty profiles, Smitten uses personality games and interactive features that make it as easy as swiping to get into great conversations.
Instead of keeping data locked away, we share the big-picture patterns through Dating Insights. Individual users stay completely anonymous and private.
